We met the modern way, online gaming, late nights, talking absolute waffle, and a shared obsession with gear that actually means something. That connection didn’t stay digital for long. When we linked up in the real world, it clicked fast. Same mindset, same energy, same chaos, so building something together was inevitable.

What started through gaming and airsoft turned into a bigger idea. We wanted clothing that reflects how we live and move, functional, hard wearing, no gimmicks, no pretending. Pieces you can wear anywhere, built with intent, not hype. Consistency over drama. Substance over noise.

Years of experience taught us what lasts and what doesn’t. We apply that same mindset here, clean design, solid materials, honest execution. No waffle, no forced trends, no upselling nonsense. Just clothing we actually wear and stand behind. Unless Nox gets involved.

Serious when it matters, relaxed the rest of the time. Made to be worn, not babied. This isn’t about fitting in, it’s about showing up as you are. That’s the whole point.